INBOUND MARKETING: ATTRACT QUALITY CUSTOMERS TO YOUR ECOMMERCE
We have to be aware that today’s society has changed as well as all the individuals that make it up. New technologies allow us to buy over the internet, as well as exchange information and assess or recommend our purchase.
The Inbound Marketing is the new online sales model is proposed to accommodate the consumer in real estate Tajarat properties.
WHAT IS INBOUND MARKETING?
Inbound Marketing seeks to attract the client in a non-intrusive way so that in an organic way they have the ability at all times to decide whether or not to consume a certain product or service.
For this reason, Inbound Marketing seeks to generate a dialogue between the company and the consumer and guiding it to the final process of our chain “closing and loyalty”.
Nowadays the consumer is no longer chased, now it is necessary to attract him through the development of quality content that is of interest to users. Thus, through Inbound Marketing we manage to attract, capture and convert visitors into sales, and, in addition, we manage to spread the services or products of the different brands.
SUCCESS STORY: PAPELSTORE
In the case of PAPELSTORE, an online stationery company, we face its most important campaign of the year, the “back to school”, through Inbound Marketing, generating content, audio-visual material, creatives, mailing … for the audience we are targeting, creating a dialogue between the consumer and the eCommerce.
Once this first contact with customers arises, we begin the phase of educating and redirecting users who have not yet decided by means of the realization of more quality content, without forgetting the investment in SEM and remarketing.
When the user makes the purchase, we enter the loyalty process through commercial offers sent by newsletters or even the publication of new content in relation to the products that may be of interest to them.
WHAT IS THE PASSWORD?
We can say that the important thing in Inbound Marketing is the realization of quality content, in addition to investing in remarketing to be able to track users who show interest in our product or service.
In this way, relying on the blog and social networks of the company, we have made known the products, their competitive prices, their delivery times, their personalized attention … and thus we have managed to reach the public that really interests the brand.
And last, but not least, we have influenced the loyalty between consumers and our company, so that they can recommend us as well as make use of our services again.
Thus, we managed to considerably increase the sales of this eCommerce in this campaign, as well as increase its community on Social Networks.
At Quality Marketing Contents we are specialists in Inbound Marketing and content creation so that the target audience of a company feels attracted to a certain brand.
YOUR ECOMMERCE MUST BE PREPARED FOR BLACK FRIDAY
This year celebrates the eighth edition of this event on November 23, a day in which sales tend to skyrocket considerably. Pay attention to the following data!
DID YOU KNOW…
In the 2017 edition, the average expenditure was € 103.02 per person, 26% more than the previous year.
7 out of 10 Internet users buy online 19.4 million Spaniards between 16 and 65 years old, according to the Annual Ecommerce Study of IAB 2018.
The 60% of Internet users are expected at certain times as Black Friday for online purchase.
BLACK FRIDAY, KICK-OFF TO THE ONLINE SEASON
Yes, Black Friday begins one of the periods where more online purchases are made. In fact, 30% of the total annual purchases are made on these dates.
In the United States this event is already consolidated, and in it has become one of the great commercial events of the year.
In our country, businesses apply discounts that are active for 24 hours, although many stores extend these events throughout the weekend.
Thus, Black Friday is prolonged online. Does Cyber Monday sound familiar to you? Held the following Monday, it’s another great American event packed with great deals and discounts.
The big chains do not miss the opportunity to sell this day. And you, are you planning to join Black Friday with your eCommerce?
HOW TO PREPARE MY ECOMMERCE FOR BLACK FRIDAY?
You have to be clear that it is necessary to bet on a Digital Marketing campaign. Why?
Because you must inform and involve your target audience of the discounts that you are going to launch this day.
You must create the need to be pending to make your purchase.
BET ON AN OMNICHANNEL STRATEGY
It is essential to develop a 360º strategy in which the main pillars are:
- Attractive claim.
- Social media campaign.
- Mail Marketing.
- Influence marketing.
- Specific banners on the web.
In addition, you should not overlook aspects related to your website:
Increase the capacity of your hosting, as there will be a considerable increase in online traffic. Therefore, check that the online purchase process works efficiently and quickly. The customer deserves an intuitive, agile and simple purchasing process.
You cannot afford that your site is not responsive since 45% of purchases are made through mobile.
Finally, check your eCommerce both before Black Friday and after:
Do I have stock? Do I have enough staff? Make sure you have the right resources to deal with a significant increase in sales. It is imperative that packages and shipping are prepared within the established times, without delay.
In the IAB study, it is noted that most consumers expect to receive their order on the same day of purchase. Do not lower the level of customer service although the price of your products does!
Measure the results obtained! Analyse the traffic achieved as well as the conversions made that day. In fact, you need to make a comparison with the rest of normal days.
DIFFERENTIATE YOURSELF AND BE THE KING OF BLACK FRIDAY!
There is great competition, it is true, but it manages to differentiate yourself. It is a day of aggressive offers, therefore make discounts that interest your target audience and that remain within the margins that you consider appropriate to be profitable.
You simply have to get your customers to get satisfactory experiences, and as a consequence they will be loyal to your store. They will be recurring buyers in the future!
Black Friday is a great opportunity, it’s time for your ecommerce to succeed!
INCREASE YOUR ECOMMERCE SALES AT CHRISTMAS
GIVE VISIBILITY TO YOUR BUSINESS THROUGH DIGITAL MARKETING
With the arrival of Christmas, purchases skyrocket considerably. Spending on food, drink, clothing, household appliances, toys, video games is growing … It seems that society is going crazy, and the vast majority of sectors see their sales skyrocket at this time.
For a few years here, consumer habits have changed, and Santa Claus and the Three Wise Men have joined the trend of shopping online. According to the annual survey on consumption habits of Spaniards at Christmas carried out by Showroom rive, one in ten Spaniards will acquire all their gifts this year through the internet.
In recent years, many people take advantage of Black Friday and Cyber Monday to make their Christmas purchases, even so the month of December is the period where more sales are recorded, as we can see in the ” Christmas consumption study – 2018 ” by Deloitte. If you have an eCommerce you cannot miss the opportunity to sell more on these dates.
SHOPPING CALENDAR: IS YOUR ECOMMERCE READY FOR THE CHRISTMAS CAMPAIGN?
Do not forget that to sell online it is not enough to have a website, if you have it must be attractive, visual and easy to navigate to offer a satisfactory experience. Don’t overlook the loading speed!
They are going to be days in which the traffic to your website will increase, so check the capacity of your hosting so that the server is not blocked. Once you have the web ready, you cannot ignore Marketing to give visibility to your brand or company and your products.
Take into account SEO positioning, for this you need constant work. Keywords are very important, you must choose the appropriate Keywords and use them in your texts, urls, tags, meta descriptions.
You should also bet on Content Marketing to show users your services and products. Through quality content published on the corporate blog, you can attract your customers, both by building loyalty and by attracting new ones.
The Social Networks are your great ally to reach the maximum of people. You must previously study in which social network your target audience is and establish a strategy according to their characteristics and interests.
Create attractive texts accompanied by powerful images, because although it all seems very spontaneous, it must be studied in detail. Do not forget the video content as they are succeeding on the net!
Make attractive campaigns and promotions, such as free shipping, discounts, gifts … And make them known through Email marketing, for this you will have had to work in advance the databases of your potential customers.
On the other hand, promote your eCommerce through digital advertising. AdWords, Facebook … study where is the audience you want to target and go ahead and launch a paid campaign.
From Quality Marketing Contents we recommend you not to leave everything to the last minute, it is best to have your eCommerce ready throughout the year so that before the arrival of any campaign you already have your audience analysed, your established digital strategy, your database worked and segmented according to interests… Everything will be easier!
From Quality Marketing Contents we are specialists in Digital Marketing for your eCommerce. We work with Magento, Prestashop and http://www.skymarketing.com.pk/rawalpindi/blue-world-city/ , adapting to the needs of your business and the status of your project.
If you need accompaniment, we put our qualified team at your disposal.
Create your marketing strategy and maximize conversions in the digital environment. Take advantage of the Christmas campaign to grow your business.